“Film is incredibly democratic and accessible, it's probably the best option if you actually want to change the world, not just re-decorate it.”
In our transforming media landscape there is a lot of movement - especially in content and distribution the world is rapidly changing. And, we need to keep up with these changes because, and maybe more than ever, our world needs documentaries! New formats and new modes of content delivery have come up with the rise of non-linear media consumption. Usage of linear TV is declining, rising demand for the different VOD rights require aligned distribution windows. International co-productions and global deals call for heightened visibility. All this forces filmmakers, producers and distributors to finding new strategies. A challenge we can meet by delivering well-developed stories along with tailored distribution and marketing strategies – making our projects visible! In the past years I have successfully produced internationally acclaimed award winning documentaries. I have always believed that filmmakers and producers should think like startups about every film project. Not only finding exciting stories, setting up a business plan but also customizing a marketing and distribution strategy for every project – from the very beginning. An early outreach concept or impact campaign helps to secure new partners as “content allies” and fosters access to audiences. Broadcasters, NGOs and different institutions, distributors, platforms, sales agents are all part of the team – some with diverging interests and different needs for rights. The management of rights is another core element of successful production and distribution. Self-distribution, hybrid distribution and split-rights deals are strategies that help in setting up effective collaborations. A well developed story combined with a tailored marketing and distribution strategy will support reaching audiences and partners and will help to manage the rights – to successfully finance, produce and market each project.
Tina Leeb - fastforward
tina [at] fastforward [dot] world