“Film is incredibly democratic and accessible, it's probably the best option if you actually want to change the world, not just re-decorate it.”
In our transforming media landscape there is a lot of movement - especially in content and distribution the world is rapidly changing. And, we need to keep up with these changes because, and maybe more than ever, our world needs documentaries! New formats and new modes of content delivery have come up with the different kinds of VOD. Usage of linear TV is declining, regulations for extended free VOD rights for European films with films viewable online for months have come up. International co-productions and global deals call for heightened visibility.
All this forces filmmakers, producers and distributors to finding new strategies. A challenge we can meet by delivering well-developed stories along with tailored distribution and marketing strategies – making our projects visible!
In the past years I have successfully produced internationally acclaimed award winning documentaries with my company Celluloid Fabrik in Leipzig. I have always believed that filmmakers and producers should think like startups about every film project. Not only setting up a business plan but also customizing a distribution and marketing strategy for every project – from the very beginning. An early outreach concept or impact campaign helps to secure new partners as “content allies” and fosters access to audiences. Broadcasters, NGOs and different institutions, distributors, platforms, sales agents are all part of your team – some with diverging interests and different needs for rights. The management of rights is another core element of successful production and distribution. Self-distribution, Hybrid distribution and split-rights deals are strategies that help in setting up effective collaborations. A well developed marketing and distribution strategy will guide you through the outreach plan and will help to manage the rights – to successfully finance, produce and market each project.
Tina Leeb - fastforward
tina [at] fastforward [dot] world